This year’s Ultra Violet gives way to Living Coral.
Pantone’s 2018 color of the year, Ultra Violet, was meant to help us be our boldest, sexiest, and most unique selves. To live like Prince. To dance like we were in a glam-rock music video. Now, Pantone’s going in a chiller, more therapeutic direction with its 2019 color of the year: Living Coral. In a press release distributed today, the company describes Living Coral as a “life affirming” hue that speaks to our “innate need for optimism and joyful pursuits.” Translation: it’s been a weird year, and it’s only getting weirder, so bring it in close, buddies.
“In reaction to the onslaught of digital technology and social media increasingly embedding into daily life,” the press release reads, “we are seeking authentic and immersive experiences that enable connection and intimacy.” Living Coral, according to Pantone, simulates human connection with its “nurturing” and “nourishing” qualities. So basically, 2019 is going to be a little bit like Spike Jonze’s Her. That’s your forecast for next year: us, Alexa, our high-waist Dickies, and a bunch of comforting coral sweaters.
If the thought of that has the reverse effect and actually brings you down, here’s another idea: put the Living in Living Coral. Treat Living Coral like it’s Ultra Violet. Mix the color with neon and black or tropical colors instead of Theodore Twombly’s soft neutrals and pastels. Conjure the ridiculous machismo of detectives Crockett and Tubbs with your attitude, if not your shirt collar. And wear your life-affirming coral concoction out dancing or on a date. Preferably with someone who isn’t a computer program.
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